3 ms·
Most consumer "health" products (running shoes come glaringly to mind) are not backed by science. They may need to adjust their marketing to not run afoul of t
by auctiontheory 14y ago
Most consumer "health" products (running shoes come glaringly to mind) are not backed by science.
They may need to adjust their marketing to not run afoul of the FTC, but I'm sure a slight pivot will suffice. They will live or die by how well they satisfy a (psychological) consumer need, not whether the product "works." Do any of the exercise products advertised at 3am ... "work"? It doesn't matter.
[Note: this comment is intended as an unsnarky statement of fact.]
- tel 14y agoDepends on your customer. Many of these consumer health companies are also at least at heart gunning for reimbursement and payor customers. You're going to need to do more than a slight pivot to keep on sight with that strategy.