If they're really your friends they'll be understanding — the key word is "if". 1. Are they aware if your personal financial situation? They need to understand

If they're really your friends they'll be understanding — the key word is "if". 1. Are they aware if your personal financial situation? They need to understand if you crash and burn that won't help anybody. 2. What is their situation? Are they in the same boat? If they are there needs to be a bigger conversation. If they aren't they need to be willing to pay you or lend to you or something. 3. Do they have a plan to crash land the plane? When my company imploded in 2002 the best thing i had going for me was a COO who had a crash landing plan: We put a metric on money that needed to come in, set a deadline (so important), and then had a plan to crash. But it sounds like there is a lack of communication, and sometimes things can actually be worse between friends because they don't want to hurt each others feelings or fear damaging moral. Side note: The best thing that happened when my company imploded in 2002? I was able to keep the friendship of my co-founder who I knew since high school. And it took me a few years after the failure for me to dig out of that hole.