He also posted a longer explanation in the comments which to me seems pretty reasonable. Sounds like in this instance there's a switching cost they are trying t

He also posted a longer explanation in the comments which to me seems pretty reasonable. Sounds like in this instance there's a switching cost they are trying to overcome. We've all been there. I think the article's point should definitely resonate for anyone building a new app, and/or anyone with an app that has a lower cost of updating.