Great idea. I suggest changing the title. 'Non-technical' people don't think that they're not non-technical since they can open a spreedsheet, gmail and use dro

Great idea. I suggest changing the title. 'Non-technical' people don't think that they're not non-technical since they can open a spreedsheet, gmail and use dropbox. I'd actually recommend making the book broader - not just for non-technical staff - but for any stakeholder.