Sure. I didn't mean to imply that said campaign was the crux of the winning-over, but it was part of IBM's strategy to become cool again in the techie world.

Sure. I didn't mean to imply that said campaign was the crux of the winning-over, but it was part of IBM's strategy to become cool again in the techie world. Just embracing Linux as a business strategy wouldn't have done it -- a lot of vendors have done that and remained uncool -- but what IBM pulled off was a strategic shift while bringing in the hacker community at the same time, which is pretty impressive.