5 ms·

I don't get it. How do you sell a hole?

• TamDenholm 14y ago
  I think the point is that if i'm hanging a picture, the only thing i care about is the picture being on the wall. The process of that happening is irrelevant to me, i go to the hardware store to buy a drill bit because thats what i know will get my picture on the wall, i dont care if it has a carbon fibre tip and its heat resistant to 200 degrees, i just want my picture on the wall, so if you were to instead offer me a small hook with some double sided tape on the back that i can just stick to the wall, i'd probably take you up on that offer because it accomplishes the thing i care about with less hassle. Things like that are how businesses are born.
  • wilfra 14y ago
    Gotcha, thanks. I now feel bad for all the times I was annoyed by retail sales people asking me questions about what I was doing. I thought they were being nosy. Sounds like they were actually well trained and trying to help me solve my problem.
• Pent 14y ago
  You are selling them the result, not how you got there.
• angersock 14y ago
  At holesale prices, duh. :) And you do it holeheartedly, giving the customer the hole nine-yards. It's a holesome experience, the fruit of a holistic approach.