Advertising is running around in panic, throwing money at Google et all. The impact of that form of advertisement may be more measurable, but those same measure

Advertising is running around in panic, throwing money at Google et all. The impact of that form of advertisement may be more measurable, but those same measurements suggest it's not worth the money. Also, following your "steal the most valuable part" logic, aggregation is not a sustainable business model, because it kills its primary resource. In the meantime, adblockers just keep getting downloaded... And even if it wasn't for all of the above, the internet has destroyed part of the value of advertising as the first to source of information about products, and with that the ability to control the message from the start. Even if it isn't dead, its value has significantly diminished.