Good point, I would guess it is lower than 50% of total (irrespective of active vs. not active). Not sure where you sourced your GR data but maybe the ratios o

Good point, I would guess it is lower than 50% of total (irrespective of active vs. not active). Not sure where you sourced your GR data but maybe the ratios of GR/uniques across a few different types of sites to find out if GR ratios varies by site type could sharpen the straw man.