14 ms·
Print this and post it where you can see it every day: People go to the hardware store looking for HOLES, NOT DRILL-BITS. Don't sell drill-bits. Sell holes.
by robomartin 14y ago
Print this and post it where you can see it every day:
People go to the hardware store looking for HOLES, NOT DRILL-BITS.
Don't sell drill-bits. Sell holes.
- wilfra 14y agoI don't get it. How do you sell a hole?
- TamDenholm 14y agoI think the point is that if i'm hanging a picture, the only thing i care about is the picture being on the wall. The process of that happening is irrelevant to me, i go to the hardware store to buy a drill bit because thats what i know will get my picture on the wall, i dont care if it has a carbon fibre tip and its heat resistant to 200 degrees, i just want my picture on the wall, so if you were to instead offer me a small hook with some double sided tape on the back that i can just stick to the wall, i'd probably take you up on that offer because it accomplishes the thing i care about with less hassle. Things like that are how businesses are born.
- wilfra 14y agoGotcha, thanks. I now feel bad for all the times I was annoyed by retail sales people asking me questions about what I was doing. I thought they were being nosy. Sounds like they were actually well trained and trying to help me solve my problem.
- Pent 14y agoYou are selling them the result, not how you got there.
- angersock 14y agoAt holesale prices, duh. :) And you do it holeheartedly, giving the customer the hole nine-yards. It's a holesome experience, the fruit of a holistic approach.