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Businesses want low transaction costs, but most business face competition and the customer decides the transaction medium. For instance, my company accepts pay
by jcampbell1 14y ago
Businesses want low transaction costs, but most business face competition and the customer decides the transaction medium. For instance, my company accepts paypal, not because I like it but rather my customers do.
Of course a company with monopoly power could force adoption. For instance Bitcoin would take off if your utility companies only accepted bitcoins, but I don't think that is likely.