The article title made a very interesting point. It would be surprising and interesting if the most biggest or most profitable industries all had such huge exte

The article title made a very interesting point. It would be surprising and interesting if the most biggest or most profitable industries all had such huge externalities that they would be unprofitable if those were taken into account. But the headline does not match what the TEXT of the article says. The text of the article says: > Trucost’s third big finding is the coup de grace. Of the top 20 region-sectors ranked by environmental impacts, none would be profitable if environmental costs were fully integrated. Ponder that for a moment. None of the world’s top industrial sectors would be profitable if they were paying their full freight. None! In other words, the industries THAT HAVE THE MOST EXTERNALITIES have externalities greater than their profits. No longer surprising at all. And the entire frenzy the article is trying to whip us up into is based on this one misstatement of their actual results.