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Surveys have their place, but I'm a little surprised that a student of Steve Blank/Eric Ries' teachings wouldn't be "getting out of the building" and talking to
by realdlee 14y ago
Surveys have their place, but I'm a little surprised that a student of Steve Blank/Eric Ries' teachings wouldn't be "getting out of the building" and talking to people.
- mortenjorck 14y agoIndeed. Surveys can help you frame what you're looking for, but you need to talk to real people and get a bit more of an understanding of why they feel the way they do.
- GFischer 14y agoSometimes it's tough, and a survey is a poor but doable substitute - I don't know how I would go about interviewing women in the +100k earnings range, and for one of my projects I did a survey because the potential customers were geographically far away. However, I'd never have invested so much before knowing the audience. And he had this HUGE problem of having invested his ego on a (probably very cool) solution, which is one of the toughest challenges for us tech types.