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Journalism is just like any other desirable creative field with no shortage of talent willing to work for free -- allowing the owners of outlets to take value f
by tsunamifury 14y ago
Journalism is just like any other desirable creative field with no shortage of talent willing to work for free -- allowing the owners of outlets to take value from both their customers (in the form of ads) and their workers (in the form of underpayment). Once the romance fades away for most who don't make it big, they all come to Dan's conclusion and a new young person takes their place.
The thing is though -- media hasn't died yet, nor advertising. In fact the market has only gotten bigger. The significant change is that Google and other aggregators are able to steal the most valuable part of text content (headline and nutgraf) and place their ads in front of it w/o investing in production.
Advertisement isn't dying -- its been abstracted away from media production.
- onemorepassword 14y agoAdvertising is running around in panic, throwing money at Google et all. The impact of that form of advertisement may be more measurable, but those same measurements suggest it's not worth the money. Also, following your "steal the most valuable part" logic, aggregation is not a sustainable business model, because it kills its primary resource. In the meantime, adblockers just keep getting downloaded... And even if it wasn't for all of the above, the internet has destroyed part of the value of advertising as the first to source of information about products, and with that the ability to control the message from the start. Even if it isn't dead, its value has significantly diminished.