Awareness doesn't imply adoption. What is the incentive for merchants to start accepting litecoin? Why not just bitcoin? Litecoin won't give them lower transac

Awareness doesn't imply adoption. What is the incentive for merchants to start accepting litecoin? Why not just bitcoin? Litecoin won't give them lower transaction fees (over bitcoin), it won't give them more customers (anyone who can pay in bitcoin can pay in litecoin).