>how can you even prove that? Fair point, but I suspect the only way this discussion ends in an philosophical debate about perception vs reality. My overall p

>how can you even prove that? Fair point, but I suspect the only way this discussion ends in an philosophical debate about perception vs reality. My overall point is what is end-goal objective for someone who would implement such a technique? To make money? The author is suggesting that it's easier and cheaper building your personal brand (and thus reap benefits) than to work hard organically. Furthermore that we should be concerned that it is possible. My perspective is "So what? These people are running very risky lives and will get caught. Even if they don't, they still live carrying a massive burden of risk". Social network have equally positive and negative powers associated with them.