4 ms·

I honestly don't understand why Google got into this business in the first place when there were so many established companies do a much better job than they ev

I honestly don't understand why Google got into this business in the first place when there were so many established companies do a much better job than they ever aspired. "Google Affiliate" always seemed like a me-too/just-because-we-can service.

mh- 14y ago
they bought DCLK for other stuff, this came with it.
- narad 14y ago
  DoubleClick Performics was rebranded as GAN. They did not improve the system after buying. http://en.wikipedia.org/wiki/Performics http://en.wikipedia.org/wiki/Performics
  - mh- 14y ago
    agreed
jonknee 14y ago
They bought DoubleClick for $3.1 billion... This was their deal.
- mh- 14y ago
  to be clear DCLK had (IMO, was not in either side of the deal) many valuable assets and technologies. the self-serve stuff that became GAN was a rather small aspect of that.