Nick Winter is amazing and so is this book. (And not just because my startup features extensively in it!) It has a lot of solid behavioral science in it, as we

Nick Winter is amazing and so is this book. (And not just because my startup features extensively in it!) It has a lot of solid behavioral science in it, as well as highly entertaining stunts. Like how the author sets up a commitment contract (with Beeminder, of course) to force himself to jump out of a plane.