If anything, it's simply the brilliant orchestration of this product release that is so Apple-like. Starting with the Internet rumor mill for the last 6 years,

If anything, it's simply the brilliant orchestration of this product release that is so Apple-like. Starting with the Internet rumor mill for the last 6 years, the thoughtfully-placed but cryptic ad buys, the slow drip of new information over a couple months, then the collaborator videos providing an inside view and stoking the excitement. It definitely feels a bit like how new Apple products have come into existence.