Phony endorsements maybe deemed as "misleading advertisement" as long as they remain trueish (They can argue that the paid reviewers did experience the product

Phony endorsements maybe deemed as "misleading advertisement" as long as they remain trueish (They can argue that the paid reviewers did experience the product and did like it. Nothing much different from a celebrity endorsement) . Fake negative reviews on competitors are really despicable and IMO should be penalized heavily by law. In general, as a consumer, I feel sick when vendors trying to fool me by pretending to be one of us.