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I'm not convinced the web site drives the revenue. Alexa rank of 1 million. That means there's probably less than 30,000 visitors per month. I bet the compan

I'm not convinced the web site drives the revenue. Alexa rank of 1 million. That means there's probably less than 30,000 visitors per month. I bet the company does most of their marketing offline, and the site is more of a brochure. So it's a bit misleading to say that a $20k bootstrapped web site led to all the growth in this business.

marcamillion 14y ago
Ok let's use your math. So assume they only get 30K visitors/mo. At a 7% conversion rate (which is listed in the article), if you assume that each clean is on average $50. That's a cool 30,000 * .07 * $50 = $105,000 in revenue from NEW customers every month. - i.e. $1.2M in new revenue per year. If you also assume that what they have been doing in the article is true (i.e. working on keeping customers happy) then they likely have repeat business (given that people always want to keep their place clean), it's definitely possible that with a $1.2M revenue growth yet per year - based on current traffic trends - that they could be doing $4M/year.
- mkbrody 14y ago
  Hello Marcamillion, without going into too many specifics about our numbers we actually get a lot less than 30k unique visitors per month. However, 80% of our business is from repeat customers and our customer retention numbers are very strong. This is the core of our business and how we plan to grow. We have done basically zero off-line marketing.
  - marcamillion 14y ago
    That's even more impressive than my numbers.
    - mkbrody 14y ago
      Thanks Marcamillion, we have a lot of cool idea's around referral incentives and customer rewards points moving forward as well. stay tuned!
  - sixQuarks 14y ago
    If this is truly done with zero offline marketing, then I stand corrected. It's indeed impressive that non-techie bootstrappers accomplished this.
    - mkbrody 14y ago
      Thanks sizQuarks, now that we have some technical expertise in-house. Stay tuned. The best is yet to come!
    - deleted 14y ago
      [deleted]
clark-kent 14y ago
Yes it will be a lot less than 30k unique visitors but don't take the 1 million+ alexa rank too seriously. In this case it probably just means that a lot of their traffic are non-technical users that don't use the Alexa plugin. Just installing the alexa plugin in their own browsers could get their alexa rank to 700,000. Just speculation from my experience.
- Yaggo 14y ago
  How reliable can be a traffic ranking system based on some freakin' crapw^H^H^H^H^Htoolbar plugin? (I'm genuinely surprised, didn't know that is how Alexa work.)

marcamillion 14y ago

Ok let's use your math. So assume they only get 30K visitors/mo. At a 7% conversion rate (which is listed in the article), if you assume that each clean is on average $50. That's a cool 30,000 * .07 * $50 = $105,000 in revenue from NEW customers every month. - i.e. $1.2M in new revenue per year. If you also assume that what they have been doing in the article is true (i.e. working on keeping customers happy) then they likely have repeat business (given that people always want to keep their place clean), it's definitely possible that with a $1.2M revenue growth yet per year - based on current traffic trends - that they could be doing $4M/year.

mkbrody 14y ago
Hello Marcamillion, without going into too many specifics about our numbers we actually get a lot less than 30k unique visitors per month. However, 80% of our business is from repeat customers and our customer retention numbers are very strong. This is the core of our business and how we plan to grow. We have done basically zero off-line marketing.
- marcamillion 14y ago
  That's even more impressive than my numbers.
  - mkbrody 14y ago
    Thanks Marcamillion, we have a lot of cool idea's around referral incentives and customer rewards points moving forward as well. stay tuned!
- sixQuarks 14y ago
  If this is truly done with zero offline marketing, then I stand corrected. It's indeed impressive that non-techie bootstrappers accomplished this.
  - mkbrody 14y ago
    Thanks sizQuarks, now that we have some technical expertise in-house. Stay tuned. The best is yet to come!
  - deleted 14y ago
    [deleted]

clark-kent 14y ago

Yes it will be a lot less than 30k unique visitors but don't take the 1 million+ alexa rank too seriously. In this case it probably just means that a lot of their traffic are non-technical users that don't use the Alexa plugin. Just installing the alexa plugin in their own browsers could get their alexa rank to 700,000. Just speculation from my experience.

Yaggo 14y ago
How reliable can be a traffic ranking system based on some freakin' crapw^H^H^H^H^Htoolbar plugin? (I'm genuinely surprised, didn't know that is how Alexa work.)