2 ms·
> What? Is it because they're a multinational and not a startup? Hang on. Dove is owned by Unilever, a company that also owns Axe body spray. What kind of ad
by wdr1 14y ago
> What? Is it because they're a multinational and not a startup?
Hang on. Dove is owned by Unilever, a company that also owns Axe body spray. What kind of ads does Axe run? Well, here's a few:
https://www.youtube.com/watch?v=I9tWZB7OUSU https://www.youtube.com/watch?v=I9tWZB7OUSU
https://www.youtube.com/watch?v=RpTGaENQNNg https://www.youtube.com/watch?v=RpTGaENQNNg
In other words, they're selling the Barbie stereotype with their left hand & selling the anti-Barbie stereotype with their right.
I think it's perfectly acceptable to call bullshit on a company that does both.
- nateabele 14y ago<sarcasm> Indeed, Unilever is one gigantic, completely homogenous organization, controlled by a single, duplicitous mastermind. </sarcasm> Back when I first became involved in pitching major brands, I learned very quickly that different groups within any sufficiently large organization can have vastly different values, principles, and priorities. And, most importantly for me at that time, different budgets. Also: https://yourlogicalfallacyis.com/composition-division https://yourlogicalfallacyis.com/composition-division