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The change is more than just adding an image of a puppy: You added an image, period. You also changed the CTA button style. The split-test did not test an ind
by instakill 14y ago
The change is more than just adding an image of a puppy:
You added an image, period.
You also changed the CTA button style.
The split-test did not test an independent variable.
Having said that, it's good that your conversion went up.