We all know that puppies can sell CMSs. That's a given. What they should A/B test is the effectiveness between a black lab and golden retriever. Joking aside,

We all know that puppies can sell CMSs. That's a given. What they should A/B test is the effectiveness between a black lab and golden retriever. Joking aside, the text version has no picture at all (could be just that screenshot), one thing I haven't forgotten from my marketing 101 is that pictures grab attention 10X better than text.