More people clicked through to the sign-up page, but did the actual number of sign-ups increase too? After all, in the end, that's what matters. If people click

More people clicked through to the sign-up page, but did the actual number of sign-ups increase too? After all, in the end, that's what matters. If people click your link just because they want to see more pictures of puppies, it might not be such a great improvement.