3 ms·
In my experience "image beats text" is a really common result of an AB test. For an encore, I'd suggest testing an image of a (smiling) person in that same spa
by svmegatron 14y ago
In my experience "image beats text" is a really common result of an AB test. For an encore, I'd suggest testing an image of a (smiling) person in that same space.
- malcolmmcc 14y agoWorth testing, but in my experience stock photos of people make websites look cheesy and fake. Untrustworthy, even. Like one of those fake sites to gather extra domain traffic.
- svmegatron 14y agoVery good point. OP, be wary of stock photos, especially if the model is wearing one of those asinine phone-headsets.
- bobfunk 14y agoGreat suggestion - would be interesting to put a smiling person against the doggy
- Anonymous09 13y agoAnother advantage of the dog is how it's looking to the right. After your eyes dart to the puppy, you naturally follow it's line of sight to see what it's looking at, and you end up at the sign up button. If they use an image of a person, they would need to be glancing or gesturing in that direction as well. Actually, I'd like to see them A/B test the puppy against itself, but flip it horizontally so it's looking to the left in one scenario.