Advertising & marketing strategies to women are usually implicitly negative and designed to tie their value/desirability/self-worth to the additive product bein

Advertising & marketing strategies to women are usually implicitly negative and designed to tie their value/desirability/self-worth to the additive product being sold or an unattainable ideal that the product hopes to fulfill. This is the complete opposite of that. So, marketing and unscientific approach aside, I applaud it on that basis alone.