I think it's semantics. If you call it "living expenses", I think that a lot of people will see that as "personal expenses" and thus would be turned off. If you

I think it's semantics. If you call it "living expenses", I think that a lot of people will see that as "personal expenses" and thus would be turned off. If you call it "salary", then those same people would view that as "business expenses" and thus fund the project.