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Surely you're not suggesting that this was (or should have been) some kind of scientific study? For all we know, they might have shot another 20 women who looke
by LeeHunter 13y ago
Surely you're not suggesting that this was (or should have been) some kind of scientific study? For all we know, they might have shot another 20 women who looked much better in the self-description than the stranger description.
It's just an interesting visual way to tell a story about body awareness. And of course, the whole point is to reinforce the Dove marketing approach, which is still a lot more healthy and wholesome than the typical cosmetic pitch (i.e. you're not beautiful unless you look like a skinny white photoshopped supermodel)
- johncoogan 13y agoI completely agree with this, and I actually do think that they shot more like 10 women because at 5:37 in the video, a woman is smiling at what seems to be her own sketches, but they never made it to the website. http://www.youtube.com/watch?v=litXW91UauE#t=337s http://www.youtube.com/watch?v=litXW91UauE#t=337s
- Evbn 13y agoDove has a big tent that includes skinny and fat people, which is nice, but they still tell women that their skin is ugly.
- DanBC 13y agoYes, all of their ads feature people with great skin, which is a shame if you're someone with eczema or dermatitis pilaris or similar bad skin. Especially since those people buy a lot of product. They make money selling nice versions of very simple gunk. I haven't checked, but I hope they're not doing the science-BS of "skin tightening" or "lip-plumping" that other brands do.
- LeeHunter 13y ago"all of their ads feature people with great skin," I'm sorry, but that's just uninformed bullshit http://www.adverbox.com/ads/dove/ http://www.adverbox.com/ads/dove/ No, they don't show people with severe skin issues but really, that's a little unreasonable for a company selling skin care products. " I haven't checked, but ..." Ahem