4 ms·
Please tell me that I'm not the only one astounded by the kind of doublethink that's being taken at face value en masse. This is a beauty company, and it's not
by chiaro 14y ago
Please tell me that I'm not the only one astounded by the kind of doublethink that's being taken at face value en masse. This is a beauty company, and it's not giving a message of "you're actually more beautiful than you think", it's highlighting how insecure people are about their looks, and presenting their brand as the solution, now SOCIALLY as well as just aesthetically.
It's masterful, but it's more of the same. Just more subtly.
- jtheory 14y agoIt'd be more grating if their main products were make-up; I think they're mostly on the soap/shampoo side of things -- which can arguably be more about "just be clean and you'll look nice" as opposed to "paint this gunk all over yourself and then you'll look nice".
- dEnigma 14y agoI'll still go with dirty hobo look, thank you very much.
- spinchange 14y agoExactly. They're saying women are beautiful as they are (or more specifically, more beautiful than they think), not that Dove's product (soap) makes them more beautiful. I don't think or expect our community at large to appreciate this distinction, but it's an important one and definitely not "more of the same" for this kind of gender-specific marketing.