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Yes, and in the next commercial for Axe, women are objectified and treated as total objects by the men than desire them. Both Dove and Axe are Unilever brands;
by flyt 13y ago
Yes, and in the next commercial for Axe, women are objectified and treated as total objects by the men than desire them.
Both Dove and Axe are Unilever brands; they just target different seems of the population with messages that they know will resonate. It's great marketing, not social good.
- flyt 13y agoSorry for typos; typed on iPhone with HN client that doesn't support editing :/
- uchi 13y agoTheir marketing campaigns in a nutshell: Axe: Get bitches Dove: Because bitches deserve to be got.
- josephlord 13y agoFor those in the UK/NZ/Australia Axe == Lynx.
- EliRivers 13y agoIs it just as foul-smelling when it's called Axe?
- mistercow 13y agoYes. And the amazing thing is that it despite its terrible potency, it doesn't even hide the smell of BO. Men soak themselves in it, and then they smell like they just got home from work at the cheap cologne factory and haven't had a chance to take a shower.