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As far as ad campaigns go, I have been impressed by Dove's work in blending very interesting techniques together to give people an "Aha!" moment of new perspect
by aray 14y ago
As far as ad campaigns go, I have been impressed by Dove's work in blending very interesting techniques together to give people an "Aha!" moment of new perspective. This one and the photoshop plugin are for me the most surprising, but the entire "Real Beauty" campaign is well done.
- flyt 14y agoYes, and in the next commercial for Axe, women are objectified and treated as total objects by the men than desire them. Both Dove and Axe are Unilever brands; they just target different seems of the population with messages that they know will resonate. It's great marketing, not social good.
- flyt 14y agoSorry for typos; typed on iPhone with HN client that doesn't support editing :/
- uchi 14y agoTheir marketing campaigns in a nutshell: Axe: Get bitches Dove: Because bitches deserve to be got.
- josephlord 14y agoFor those in the UK/NZ/Australia Axe == Lynx.
- EliRivers 14y agoIs it just as foul-smelling when it's called Axe?
- mistercow 14y agoYes. And the amazing thing is that it despite its terrible potency, it doesn't even hide the smell of BO. Men soak themselves in it, and then they smell like they just got home from work at the cheap cologne factory and haven't had a chance to take a shower.