Sorry for the late reply, but I think you should contract someone to to marketing/sales. I would first take a look at the market, and then develop some lead gen

Sorry for the late reply, but I think you should contract someone to to marketing/sales. I would first take a look at the market, and then develop some lead generation ideas (ad words is good, getting a booth at one of these vet conferences is another) and work the the person you contact to generate leads. The the marketing person could take over and close the sale.