Yeah, this is a crazy investment given the likely return. Presumably an anomalous result due to the novelty of the stunt. In a world in which such a thing wer

Yeah, this is a crazy investment given the likely return. Presumably an anomalous result due to the novelty of the stunt. In a world in which such a thing were common and had no novelty value, we would expect the amount of money raised by such a deal to be probably under $50,000.