I didn't buy my iMac for the hardware, but for OSX and also because it runs the best productivity suite for stuff that matters in my personal life: iLife. It's

I didn't buy my iMac for the hardware, but for OSX and also because it runs the best productivity suite for stuff that matters in my personal life: iLife. It's not just about the hardware, it's about the combination of hardware and software. But regarding hardware, I think apple was one of the first to have good mobile hardware: decent high resolution small size screen, good battery life, thin and light, and still good enough performance. It might be off the shelve hardware, but it's the choices they make that matters.