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My apologies if the answer is obvious, but why does he mention Mailbox?
by moystard 14y ago
My apologies if the answer is obvious, but why does he mention Mailbox?
- rgbrenner 14y agoThe sentence is "HYPE is now a subject of discussion. MailBox as an example." What is Mailbox (from wikipedia): Weeks before its launch, pre-registration prompted a wait list of over 380,000. Mailbox was added to the iOS App Store on Thursday, February 7, 2013; it became the second most downloaded free app in the App Store that day In March 2013, Mailbox was acquired by Dropbox Inc. So: they hyped up their app, and were able to exit less than a month after launch.
- whiteshadow 14y agoSo, when he says that HYPE is subject of discussion, that means that other companies are looking at this factor as a winning factor? What is your reading on that?
- moystard 14y agoInteresting, thank you.
- moystard 14y agoInteresting, thank you.