At Market Loco, we are SMS-First. It's been crucial to our success as people are moving to mobile. SMS is to mobile what email is to the web, except with a lot

At Market Loco, we are SMS-First. It's been crucial to our success as people are moving to mobile. SMS is to mobile what email is to the web, except with a lot less spam. SMS is a hugely under-utilized vertical! I think Twilio's rise to success has just begun.