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The new logotype looks great. The capitalization is a non-issue in the long term, it doesn't matter if people continue calling it lowercase git. I have qualms
by kepano 14y ago
The new logotype looks great. The capitalization is a non-issue in the long term, it doesn't matter if people continue calling it lowercase git.
I have qualms about the Octocat mark though. Everyone wants to be Apple and drop their name in favor of a recognizable logo. What people forget is that the logo for Apple is actually an apple. That's what made it so easy for Apple to adopt this strategy early on. The same approach can work for companies that have a massively recognizable brand and an advertising budget dedicated to burning the icon into our retinas (Nike). But it still requires having a memorable mark.
For applications of the logo where scale comes into play, GitHub's designers clearly haven't reviewed their branding 101 coursework. Read Paul Rand's IBM style guide for a refresher on the 8-stripe and 13-stripe versions of his logo. The applications they show on their site at 30x30px and lower are barely readable.
- jacques_chester 14y agoThe original Apple logo was doubly clever, as it referred to both of Newton's important contributions to physics (gravity and prismatic separation of light).
- digitalengineer 14y agoFunny. I never thought about it and just assumed it was a hidden wink to Adam and Eve eating an apple from the tree of knowledge.
- deleted 14y ago[deleted]
- rafikdraoui 14y agoThere is also a story saying that it was a reference to Alan Turing, who committed suicide by eating a poisoned apple following a forced hormonal treatment after being convicted of the "crime" of homosexuality. But it turns out to be only a coincidence. (https://en.wikipedia.org/wiki/Alan_Turing#Recognition_and_tributes https://en.wikipedia.org/wiki/Alan_Turing#Recognition_and_tr...)