Yes, I love this realization. People don't know what they want, but they sure as hell know what they don't want. I think this ties both to businesses (specific

Yes, I love this realization. People don't know what they want, but they sure as hell know what they don't want. I think this ties both to businesses (specifically startups and what they focus their efforts on) as well as employees and entrepreneurs themselves. To quote Henry Ford: "If I had asked people what they wanted, they would have said a faster horse."