When Facebook tries to drive engagement to their site, is there "meaningful content" qualifier that management uses? Because as far as I can tell, things like "

When Facebook tries to drive engagement to their site, is there "meaningful content" qualifier that management uses? Because as far as I can tell, things like "frictionless sharing," "sponsored stories," reposting old likes and even harvesting them from user messages & mere brand mentions in updates have absolutely ZERO to do "meaningful content." As far as I can tell, Facebook wants users on their site constantly: clicking, and interacting with it in just about any capacity, even an automated one. Perhaps, mission statement-speak aside, these ads show facebook at its most honest, if even in an idealized way.