The article points out that the airport rental car business is a $10 Billion market...I don't think they need to worry about leaving this scenario (market/verti

The article points out that the airport rental car business is a $10 Billion market...I don't think they need to worry about leaving this scenario (market/vertical) anytime soon nor do I think they need to worry about scaling. Disrupting a $10B market will keep them busy for quite some time before really having to worry about other scenarios (or other verticals).