I think this is one of those things where utilitarianism can appear tasteless. If something like this dissuades someone from spending ten minutes creating anot

I think this is one of those things where utilitarianism can appear tasteless. If something like this dissuades someone from spending ten minutes creating another "pray for boston" twitter graphic in favor of learning about a service where someone can directly contribute to saving a life, then which ten minutes has a higher probability of leading to assistance in saving a life? But on the other hand, it looks like changing the subject when we all should be demonstratively supportive of Boston because something horrible happened and that's what we're supposed to do when something horrible happens.