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Study: Searchers Choose Google Over Bing When Google’s Name Is The Results
- pedalpete 13y agoThis isn't surprising at all. It's the power of brand. People trust Google, and most I suspect don't know what Bing is. In comparison, I wonder what would happen if somebody was given a Windows 8 touch-screen laptop and told it was made by Apple? Would they comment on how beautiful and easy to use it is? I suspect they would.
- DanBC 13y agoDissonance is powerful. In the book Mistakes were made, but not by me the authors describe several experiments like this. (https://en.wikipedia.org/wiki/Mistakes_Were_Made_(But_Not_by_Me) https://en.wikipedia.org/wiki/Mistakes_Were_Made_(But_Not_by...) For example, a group of schoolboys are split into 2 random groups. There's a bit of handwavey explanation about the split. One group is called "under estimators" and the other group is called "over estimators". The groups quickly develop loyalty. It's changed my behaviour.
- MaysonL 13y agoActual title: "Study: Many Searchers Choose Google Over Bing Even When Google’s Name Is On Bing’s Results" In other words, people chose Google's results, even when they were labelled "Bing".
- deleted 13y ago[deleted]