I browsed for years before ads were practical, and most of my traffic today goes to Wikipedia, HN, or Netflix. When did we take it as a given that NOTHING GOOD

I browsed for years before ads were practical, and most of my traffic today goes to Wikipedia, HN, or Netflix. When did we take it as a given that NOTHING GOOD happens online without advertising? Sure, people want to build a business using advertising, I don't want to stop them. But packets are fickle. Some people will ignore, block, or just never get your ad. You have to accept that as a cost of your model, not a flaw in the network. We shouldn't drop everything to support your model, because some of us are actually using this network for other things. There's another assumption at play, that advertising networks simply can't operate without third party cookies (from previously unvisited domains). I'm sure we'll find, rather than simply leaving all those dollars and eyeballs on the table, someone will come up with something.