While I loved the video I need to do a bit of a meta rant on the rising ui trend that I personally find apalling: why on earth would I like a version of a page

While I loved the video I need to do a bit of a meta rant on the rising ui trend that I personally find apalling: why on earth would I like a version of a page I read on iPad to have a horizontal scrolling complimented with back button jumping between sub pages instead of taking me back? Is there something fantastic I'm missing here with this newish approach? For me it breaks the time tested and familiar vertical scrolling that I've been doing for the last 15 years and doesn't add any value.