This applies to start ups also. The mentality is that it's nothing but coding 12-14 hours a day and anything less is, well, less. I try to fight this type of th

This applies to start ups also. The mentality is that it's nothing but coding 12-14 hours a day and anything less is, well, less. I try to fight this type of thinking by showing how others have done it rationally and how it truly is just another engineering challenge that can be solved with proper techniques. But what doesn't help is the hordes of people that seem to be invading the industry, yet again, in search of riches and just want to learn the bare minimum. Get in and get paid so they can get out. The analogy I often use is poker. For some it's just a way to strike it rich and the lure of those riches draws a lot of people in. But for some of us it's a way of life. We wake up in the middle of the night yearning for the game. And no matter how much we make we'll never walk away because we love the game so much. How can you explain that to someone who just wants to hit aces, scoop a pot, and then leave a "winner"? Put simply - how can we bring rational thinking back to startups? How can we convince others that experience is important, engineering and architecture are important, tools are important, and it's not just some quest for riches?