I've seen some of the new proposed ad-format for applications, they are a lot more intrusive than the one you will find on a webpage. And that is for a simple

I've seen some of the new proposed ad-format for applications, they are a lot more intrusive than the one you will find on a webpage. And that is for a simple reason. On a webpage you can put more ads per page than on mobile. Say that on your webpage you have 15 different banners on every impression. That's 15 advertisers, with 15 different costs from the local Grocery Store to Coca Cola. Now on your app you have 1 or 2 banner. The cost of producing the content is the same, but you have 15 times less advertisers, you have to make the ads cost alot more. And to justify that they will be very very intrusive, so much that old web popups seem nice in comparison.