Apparently the joke is lost on HN readers, The Daily Mash is a parody site, it parodies news sites (specifically tabliod ones in UK, its kind of like The Onion)

Apparently the joke is lost on HN readers, The Daily Mash is a parody site, it parodies news sites (specifically tabliod ones in UK, its kind of like The Onion). You would not expect a clear form from them - In fact, whether intentional or not, the overbloat would actually be a parody itself, and of the very thing bitched about in the article.