Here are the guidelines I personally like to follow. I wouldn't say they're the only way or the best way, but I'd like to share anyway. 1. There are different

Here are the guidelines I personally like to follow. I wouldn't say they're the only way or the best way, but I'd like to share anyway. 1. There are different ways of coming up with a name--I personally like looking up the thesaurus and mashing words together. But however you arrive at your chosen name, make sure that your target market will at least be able to guess what it does when they hear or read it. Good brand names are expressive of what they do for the customer. 2. Try three syllables at most, whatever the language. Four is a gamble, but can still work if played well. Five is a huge gamble. 3. Always go for the .com, even if the trend is to get .ly and .io. If it's not available, take the last two letters of the brand name and check if that domain extension is available for purchasing. If any of those three don't work, try again.