I have to take issue with her bit about the follies of "brainstorming." > But decades of research show that individuals almost always perform better than group

I have to take issue with her bit about the follies of "brainstorming." > But decades of research show that individuals almost always perform better than groups in both quality and quantity, and group performance gets worse as group size increases. The “evidence from science suggests that business people must be insane to use brainstorming groups,” wrote the organizational psychologist Adrian Furnham. “If you have talented and motivated people, they should be encouraged to work alone when creativity or efficiency is the highest priority.” > The reasons brainstorming fails are instructive for other forms of group work, too. People in groups tend to sit back and let others do the work; they instinctively mimic others’ opinions and lose sight of their own; and, often succumb to peer pressure. The Emory University neuroscientist Gregory Berns found that when we take a stance different from the group’s, we activate the amygdala, a small organ in the brain associated with the fear of rejection. Professor Berns calls this “the pain of independence.” I feel like productivity and creativity are both absolutely possible in a team setting, just as much as they are in solitude. The determining factor is the competency of the team. My side-project team is outstanding, and we build amazingly with each other, because we're a good team. But at work I dread team-work because my management team members are dolts. But I digress -- I don't think it's the group/alone devide. It's a divide on the quality of the people.