That's a great question. I think Yelp is great for a lot of things. I for one use it to look up restaurants in a new city. But for me, personally, it's mostly b

That's a great question. I think Yelp is great for a lot of things. I for one use it to look up restaurants in a new city. But for me, personally, it's mostly been about cafes/restaurants and only good when I search something like 'Italian near Redondo Beach, CA'. I don't see how Yelp really helps you tell the story about why there's a weird 200ft mural of a whale in front of a power plant right there on the beach. Placety does that (and more). In order for the service to not start empty (the chicken and egg problem), we are supplementing more than a million geo-enabled Wikipedia places in Placety.